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The web page planthiresa.co.za had the following on the homepage, "Plant Hire in South Africa." I viewed that the webpage said " Plant hire in South Africa." They also said " Our fleet consist of Bulldozers, Compactors Construction Rollers, Crane Trucksflatbed, Dump Trucks, Excavators, Excavator Demolition Hammers, Graders, Loggers, Lowbed Trucks, Skidsteer Loaders, Telehandlers, Tipper Trucks, TLB Machines, Water Trucks. Earth Moving Equipment in South Africa. Logistical Machinery in South Africa. About South Africa Plant Hire. Plant Hire Services in South Africa." The meta header had Plant Hire as the first search term. This keyword is followed by Equipment Supplies, Trailers, and Vehicles which isn't as urgent as Plant Hire. The other words they used was Hire Equipment. Earth Moving Equipment is included but will not be seen by search crawlers.